Real Estate Link Building: How to Get More Backlinks and Grow Your Website Traffic

Do you want to grow your real estate website traffic?

Of course you do! Who doesn’t?

One of the best ways to achieve this is through link building. But what is link building, and more importantly, how can you do it effectively for your real estate website?

In this article, we’ll answer those questions and give you a few tips on getting started.

By the end of this article, you will have learned what link building is and why it works so well for real estate websites like yours.

Read on till the end, and we’ll show you a real-life case study of how one of our clients doubled their website traffic in 4 months from our link building strategy.

Let’s get started.

What are Real Estate Backlinks?

Before we talk about how to get more backlinks for your real estate website, let’s first define what a real estate backlink is.

In general, a backlink is simply a link from one website to another.

When it comes to SEO (search engine optimization), the more relevant and high-quality backlinks you have, the better your website will rank in Google search results.

For real estate websites, the best type of backlinks are those that come from other real estate websites and blogs.

These types of links are called “real estate backlinks.”

Why is Real Estate Backlink Building Important?

Links are a critical part of any website’s success. They help to improve your website’s authority and visibility in search engines, which in turn helps you to attract more visitors and grow your business.

But acquiring links can be difficult – especially for real estate websites, which tend to be more competitive compared to other industries.

Plus, building links in the real estate industry requires a creative approach that takes into account:

• The semi-local nature of your website.
• Producing the kind of content that other real estate agents or websites would link to.
• The challenges of avoiding “sameness” around the topic at hand.

Without further ado, let’s jump into how you can start acquiring more high-quality real estate backlinks for your website.

How to Get More Real Estate Backlinks

Here are a few tips for getting started:

Guest Blogging

One of the best ways to get high-quality real estate backlinks is through guest blogging.

Guest blogging is when you write articles for other websites and get a link back to your own website in the process.

This is a great way to get exposure for your website and to build relationships with other real estate websites.

When looking for guest blogging opportunities, make sure to target high-quality websites in your niche that have a lot of traffic.

Here are a few guidelines for finding good guest blogging opportunities:

• Scout out relevant websites that have a high Domain Authority (DA) with Ahrefs.
• Check out all the websites that are linking out to your competitors and identify any opportunities there.
• Browse through popular real estate blogs and see if they are accepting guest posts.
• Look for websites that have a decent amount of traffic and are in your niche.
• Local news sites are a great place to acquire guest post backlinks.
• Write for other real estate websites as a guest blogger.

Resource Pages

Another great way to get high-quality backlinks is by adding your website to relevant resource pages.

Resource pages are websites that list out resources on a particular topic. Look for a resource page that has a page devoted to real estate resources.

Here are a couple of examples of real estate resource pages:

• Hubspot.com
• Realtor.com
• Zillow.com
• Flipboard.com

Adding your website to a resource page is an easy way to get high-quality backlinks. All you have to do is find relevant pages and contact the webmaster asking if they would be interested in including your link.

Unlinked Brand Mentions

Another great way to get high-quality backlinks is by getting a link from unlinked brand mentions.

Unlinked brand mentions are when someone talks about your company or website but doesn’t include a link back to your site.

Once you’ve found an unlinked brand mention, the best way to get a link is by reaching out to the webmaster and asking if they would be interested.

This method can be an easy way to get high-quality backlinks. That’s because the people that mention your brand are already interested in what you do – so it’s likely that they will be happy to include a link back to your website.

Broken Link Building

Broken link building is the process of finding broken links on other websites and reaching out to the webmaster to make them aware of the broken links.

Then you’ll offer to send them a relevant replacement link to a page on your website.

This is a great way to get high-quality backlinks because you’re providing a valuable service to the webmaster. And when they add your link to their website, it’s an implicit endorsement of your website.

You can use a tool like Ahrefs to find broken links on other websites.

Skyscraper Link Building Technique

The skyscraper technique is a link building strategy that involves finding popular blog posts in your niche and creating a better version of the post.

Then you reach out to other webmasters to let them know about your new skyscraper blog post.

If they like your post, there’s a good chance that they will include a link back to your website.

This is a great way to get high-quality links because you’re providing valuable content to the webmaster.

Guestographics

Another great way to get high-quality backlinks is through guestographics.

Guestographics are informational infographics that you create and offer as a guest post to other websites.

When you create a guestographic, make sure to include a link back to your website in the infographic.

This is a great way to get high-quality links because infographics are a popular content type and people are more likely to share them.

Interview Link Building

Another great way to get high-quality backlinks is through interview link building.

Interview link building is the process of interviewing experts in your niche and publishing the interview on your website.

Then you reach out to other webmasters and let them know about the interview. If they like it, there’s a good chance that they will include a link back to your website.

Guest podcasting

Guest podcasting is the process of appearing on other people’s podcasts as a guest.

You can start with guest posting by finding popular podcasts in your niche and reaching out to the hosts to pitch valuable content ideas for their audience.

If they’re interested, you can offer to appear on their podcast as a guest.

This is a great way to gain exposure for your real estate brand and get high-quality backlinks back to your site.

When you appear on someone else’s podcast, make sure to mention your website and include a link in the show notes.

Rental Listings & Directories

Another great way to get high-quality backlinks is through rental listings & directories.

There are a number of websites where you can list your rental properties for free. For example:

• Trulia allows you to link back to your site with a do-folllow link.
• Craigslist
• Apartments.com

These links are easy to get and can help you to increase your website’s search engine visibility.

Business Citations

Another great way to get high-quality backlinks is through business citations.

Citation link building is the act of building out consistent, accurate and relevant information about your real estate business to listing directories.

Business citations can be seen as foundational links for your website as they help to establish your website’s credibility with search engines.

You can use a tool like Moz Local or Whitespark to help you find and claim business citations across the web.

Building links with HARO (Help a Reporter Out)

Another great way to get high-quality backlinks is through HARO (Help a Reporter Out).

HARO is a service that connects journalists with sources for their stories or insights.

If you’re interested in being featured as a source, you can sign up for free and provide your contact information.

When a journalist is looking for sources for their story, they’ll reach out to you.

If you’re featured in a story, there’s a good chance that the journalist will include a link back to your website.

The trick to using HARO successfully to land backlinks is to respond quickly to journalists when they reach out for sources.

Here’s a fantastic resource on how you can use HARO to get more backlinks for your website.

The bottom line

If you’re looking to grow your real estate website traffic and increase the number of backlinks, there are a variety of strategies that you can use.

These include guestographics, interview link building, business citations and more!

So there you have it! A variety of different link building strategies that you can use to get more backlinks and grow your website traffic.

Try out a few of these strategies and see which ones work best for you. And as always, feel free to contact us for a free strategy session if you need help getting started.

And as promised…

Here’s a real-life case study on how one of our clients doubled their website traffic from this link building strategy.

Case Study: How Our Real Estate Client DOUBLED His Traffic In 4 Months